To celebrate Queen Elizabeth II’s Platinum Jubilee, the AA launched a press campaign that cleverly linked the nation’s history with the brand’s own heritage and longevity. As part of the design team at Driven, I helped bring the creative concept to life through meticulous artwork and production, ensuring the final execution remained impactful across national press placements. The project required careful attention to detail, balancing a highly recognisable national event with clear and effective brand communication. The campaign went on to be named Marketing Week’s ‘Most Effective Print Ad’ of the Jubilee celebrations, demonstrating the power of a simple idea executed well.