In 2017, I created a new digital identity for Beara United FC, designing a modern, scalable crest inspired by the dramatic landscape, coastline, and maritime heritage of the Beara Peninsula in West Cork. The logo combines strong geometric forms with references to the region’s fishing history, creating a distinctive mark that balances contemporary design with local character. Designed for versatility across digital and print applications, the identity was successfully applied across kits, social media, signage and club communications. The project gained national recognition when the club and its branding were featured on RTÉ’s Total Football Club of the Week. Video credit: RTÉ.